
School of Emerging Media and Technology
School of Visual Communication Design
www.kent.edu/emat
Admission Requirements
The university affirmatively strives to provide educational opportunities and access to students with varied backgrounds, those with special talents and adult students.
First-Year Students on the Kent Campus: First-year admission policy on the Kent Campus is selective. Admission decisions are based upon cumulative grade point average, strength of high school college preparatory curriculum and grade trends. Students not admissible to the Kent Campus may be administratively referred to one of the seven regional campuses to begin their college coursework. For more information, visit the admissions website for first-year students.
First-Year Students on the Regional Campuses: First-year admission to Kent State’s campuses at Ashtabula, East Liverpool, Geauga, Salem, Stark, Trumbull and Tuscarawas, as well as the Twinsburg Academic Center, is open to anyone with a high school diploma or its equivalent. For more information on admissions, contact the Regional Campuses admissions offices.
International Students: All international students must provide proof of proficiency of the English language (unless they meet specific exceptions) through the submission of an English language proficiency test score or by completing English language classes at Kent State’s English as a Second Language Center before entering their program. For more information, visit the admissions website for international students.
Former Students: Former Kent State students who have not attended another institution since Kent State and were not academically dismissed will complete the re-enrollment process through the Financial, Billing and Enrollment Center. Former students who attended another college or university since leaving Kent State must apply for admissions as a transfer or post-undergraduate student.
Transfer Students: Students who attended an educational institution after graduating from high school or earning their GED must apply as transfer students. For more information, visit the admissions website for transfer students.
Admission policies for undergraduate students may be found in the University Catalog's Academic Policies.
Students may be required to meet certain criteria to progress in their program. Any progression requirements will be listed on the program's Coursework tab
Program Requirements
Major Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Major Requirements (courses count in major GPA) | ||
| EMAT 10010 | TECHNOLOGY, EXPERIENCE DESIGN AND SOCIETY | 3 |
| EMAT 21000 | INTRODUCTION TO WEB DESIGN | 3 |
| EMAT 25310 | CREATIVE CODING | 3 |
| EMAT 32210 | DATA IN EMERGING MEDIA AND TECHNOLOGY | 3 |
| EMAT 33310 | HUMAN-COMPUTER INTERACTION | 3 |
| EMAT 40999 | INTERDISCIPLINARY PROJECTS (ELR) | 3 |
| EMAT 41000 | RESPONSIVE WEB DESIGN | 3 |
| EMAT 41510 | PROJECT MANAGEMENT AND TEAM DYNAMICS (WIC) 1 | 2-3 |
| or VCD 49198 | WRITING FOR PROFESSIONAL PRACTICE (ELR) (WIC) | |
| VCD 13000 | VISUAL DESIGN THINKING | 3 |
| VCD 13001 | INTRODUCTION TO VISUAL COMMUNICATION DESIGN STUDIO (min B- grade) | 3 |
| VCD 23001 | TYPOGRAPHY I | 3 |
| VCD 33101 | INTERACTION DESIGN I | 3 |
| VCD 34004 | VISUAL ETHICS | 3 |
| VCD 40182 | INTERNSHIP PREPARATION | 2 |
| VCD 40192 | INTERNSHIP (ELR) 2 | 1 |
| VCD 43007 | INFORMATION DESIGN | 3 |
| VCD 43101 | INTERACTION DESIGN II | 3 |
| VCD 44006 | MOTION DESIGN I | 3 |
| Additional Requirements (courses do not count in major GPA) | ||
| UC 10001 | FLASHES 101 | 1 |
| College of Communication and Information Core Electives, choose from the following: | 9 | |
| SPECIAL TOPICS IN COMMUNICATION AND INFORMATION | ||
| PHOTOGRAPHY | ||
| BRANDING AND SOCIAL MEDIA STRATEGIES FOR ITALIAN LIFESTYLE (ELR) | ||
| SPECIAL TOPICS IN COMMUNICATION AND INFORMATION | ||
| ITALIAN POP CULTURE (ELR) | ||
| ITALIAN CINEMA (ELR) | ||
| DOCUMENTARY FILMMAKING (ELR) | ||
| MULTIMEDIA EXPERIENTIAL LEARNING (ELR) | ||
| INTERNATIONAL EXPERIENCE IN THE COLLEGE OF COMMUNICATION AND INFORMATION (ELR) | ||
| INTERNATIONAL EXPERIENCE IN THE COLLEGE OF COMMUNICATION AND INFORMATION (ELR) | ||
| INTRODUCTION TO HUMAN COMMUNICATION (KADL) | ||
| INTERCULTURAL COMMUNICATION | ||
| INFORMATION FLUENCY IN THE WORKPLACE AND BEYOND | ||
| MEDIA, POWER AND CULTURE (KSS) | ||
| SOCIAL MEDIA STRATEGIES | ||
| American Civic Literacy Requirement 3 | 3 | |
| Kent Core Composition | 6 | |
| Kent Core Mathematics and Critical Reasoning | 3 | |
| Kent Core Humanities and Fine Arts (minimum one course from each) 3 | 6-9 | |
| Kent Core Social Sciences (must be from two disciplines) 3 | 3-6 | |
| Kent Core Basic Sciences (must include one laboratory) | 6-7 | |
| Kent Core Additional | 6 | |
| General Electives (total credit hours depends on earning 120 credit hours, including 39 upper-division credit hours) | 24 | |
| Minimum Total Credit Hours: | 120 | |
- 1
A minimum C grade must be earned to fulfill the writing-intensive requirement.
- 2
Minimum 1 credit hour of VCD 40192 is required. Students may apply a maximum 4 credit hours of VCD 40192 toward their degree.
- 3
If students complete the American Civic Literacy requirement by taking HIST 12061, the course will apply to the Kent Core Humanities category. If they complete it with POL 10101, the course will apply to the Kent Core Social Sciences category.
Graduation Requirements
| Minimum Major GPA | Minimum Overall GPA |
|---|---|
| 2.000 | 2.000 |
Roadmap
This roadmap is a recommended semester-by-semester plan of study for this program. Students will work with their advisor to develop a sequence based on their academic goals and history. Courses designated as critical (!) must be completed in the semester listed to ensure a timely graduation.
| Semester One | Credits | ||
|---|---|---|---|
| EMAT 10010 | TECHNOLOGY, EXPERIENCE DESIGN AND SOCIETY | 3 | |
| ! | VCD 13000 | VISUAL DESIGN THINKING | 3 |
| ! | VCD 13001 | INTRODUCTION TO VISUAL COMMUNICATION DESIGN STUDIO | 3 |
| UC 10001 | FLASHES 101 | 1 | |
| Kent Core Requirement | 3 | ||
| Kent Core Requirement | 3 | ||
| Credit Hours | 16 | ||
| Semester Two | |||
| EMAT 21000 | INTRODUCTION TO WEB DESIGN | 3 | |
| ! | VCD 23001 | TYPOGRAPHY I | 3 |
| Kent Core Requirement | 3 | ||
| Kent Core Requirement | 3 | ||
| Kent Core Requirement | 3 | ||
| Credit Hours | 15 | ||
| Semester Three | |||
| EMAT 25310 | CREATIVE CODING | 3 | |
| EMAT 33310 | HUMAN-COMPUTER INTERACTION | 3 | |
| VCD 34004 | VISUAL ETHICS | 3 | |
| College of Communication and Information Core Elective | 3 | ||
| Kent Core Requirement | 3 | ||
| Credit Hours | 15 | ||
| Semester Four | |||
| EMAT 32210 | DATA IN EMERGING MEDIA AND TECHNOLOGY | 3 | |
| VCD 33101 | INTERACTION DESIGN I | 3 | |
| College of Communication and Information Core Elective | 3 | ||
| American Civic Literacy Requirement | 3 | ||
| Kent Core Requirement | 3 | ||
| Credit Hours | 15 | ||
| Semester Five | |||
| VCD 43007 | INFORMATION DESIGN | 3 | |
| VCD 43101 | INTERACTION DESIGN II | 3 | |
| VCD 44006 | MOTION DESIGN I | 3 | |
| General Electives | 6 | ||
| Credit Hours | 15 | ||
| Semester Six | |||
| VCD 40182 | INTERNSHIP PREPARATION | 2 | |
| EMAT 41510 or VCD 49198 | PROJECT MANAGEMENT AND TEAM DYNAMICS (WIC) or WRITING FOR PROFESSIONAL PRACTICE (ELR) (WIC) | 2-3 | |
| Kent Core Requirement | 3 | ||
| Kent Core Requirement | 3 | ||
| General Elective | 3 | ||
| Credit Hours | 13 | ||
| Third Summer Term | |||
| VCD 40192 | INTERNSHIP (ELR) | 1 | |
| Credit Hours | 1 | ||
| Semester Seven | |||
| EMAT 41000 | RESPONSIVE WEB DESIGN | 3 | |
| College of Communication and Information Core Elective | 3 | ||
| Kent Core Requirement | 3 | ||
| General Electives | 6 | ||
| Credit Hours | 15 | ||
| Semester Eight | |||
| EMAT 40999 | INTERDISCIPLINARY PROJECTS (ELR) | 3 | |
| Kent Core Requirement | 3 | ||
| General Electives | 9 | ||
| Credit Hours | 15 | ||
| Minimum Total Credit Hours: | 120 | ||
University Requirements
All students in a bachelor's degree program at Kent State University must complete the following university requirements for graduation.
NOTE: University requirements may be fulfilled in this program by specific course requirements. Please see Program Requirements for details.
| Requirement | Credits/Courses |
|---|---|
| Flashes 101 (UC 10001) | 1 credit hour |
Course is not required for students with 30+ transfer credits (excluding College Credit Plus) or age 21+ at time of admission. | |
| American Civic Literacy | 3 credit hours |
| Experiential Learning Requirement (ELR) | varies |
Students must successfully complete one course or approved experience. | |
| Kent Core (see table below) | 36-37 credit hours |
| Writing-Intensive Course (WIC) | 1 course |
Students must earn a minimum C grade in the course. | |
| Upper-Division Requirement | 39 credit hours |
Students must successfully complete 39 upper-division (numbered 30000 to 49999) credit hours to graduate. | |
| Total Credit Hour Requirement | 120 credit hours |
Kent Core Requirements
| Requirement | Credits/Courses |
|---|---|
| Kent Core Composition (KCMP) | 6 |
| Kent Core Mathematics and Critical Reasoning (KMCR) | 3 |
| Kent Core Humanities and Fine Arts (KHUM/KFA) (min one course each) | 9 |
| Kent Core Social Sciences (KSS) (must be from two disciplines) | 6 |
| Kent Core Basic Sciences (KBS/KLAB) (must include one laboratory) | 6-7 |
| Kent Core Additional (KADL) | 6 |
| Total Credit Hours: | 36-37 |
Program Learning Outcomes
Graduates of this program will be able to:
- Design with the user in mind, empathize with their needs and values while demonstrating an understanding of human cognitive, limitations and perceptual and physical capabilities, and how they affect design decisions.
- Apply design skills relative to the use of digital technologies, including (but not limited to) code, typography, aesthetics, composition and construction of meaningful images.
- Communicate, collaborate and practice effectively, ethically and legally in fields closely associated with technology, user experience design and visual communication design.
- Use different models, frameworks and approaches for user experience design processes and deliverables to deconstruct, analyze and identify problems in customer experiences.
- Present user experience design strategies — interaction design concepts through pathways, flows, journeys, maps, presentations, reports, rapid prototyping, animated scenarios, product demonstrations — to clients and stakeholders.
Full Description
The Bachelor of Science degree in User Experience Design prepares students to create products, systems and services that prioritize people and positive impact through a human-centered approach. Students develop technical understanding and design skills that are in high demand. The coursework emphasizes UX/UI processes, user research, sketching, wireframing, prototyping, scenario building and front-end development. Students design user interfaces, interactive experiences, application and tool design, motion sequences, video, screen displays and interactive experiences that merge the digital and physical environments. Students learn to define design problems, research solutions, conceptualize interactive products and experiences, prototype those ideas and evaluate their concepts through user testing to create a revised and vetted experience.
There are many study abroad/away opportunities. For more information contact the Office of Global Education or the coordinator of the college's International Study Programs.
Students may apply early to the M.S. in User Experience and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program Policy in the University Catalog for more information.
